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Blur was feature rich and more strategic than Mario Kart. It actually played closer to Diddy Kong Racing, which I personally preferred to Mario Kart... so it was my cup of tea right off the bat. I also find the online community pleasant compared to the Reach and CoD fraternities. Overall I think it was well made, hearkened back to good times.
Bad marketing, I say again, because most complaints I heard referenced the anti-Mario Kart promotion.
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