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Its similar to what iTunes did for the music industry when it was in a slump and Napstar was dominating downloads. Apple changed the idea of buying music to buying songs cheap and it ended up helping the music industry. Years later the music industry started to hate iTunes dominance and Sony tried to create an alliance to take out iTunes and increase music prices per song.
Valve did something similar in helping the PC market when a lot of developers and publishers moved to consoles. Over time, Valve improved Steam and managed to prove the PC market can be strong enough to survive. Now since the model worked out very well, their competitors want to knock out Steam even if it means weakening the PC market again.
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