Activision considering an experiment on making cutscenes in a game a pay to play feature. The idea is to treat cutscenes from a game like a movie and since you have to pay to watch a movie in theaters or on dvd, you would have to pay to access the media or else you get nothing.
The plan would be around $20 to $30 just for the cutscenes on top of the normal prices for a video game. Activision did hint that this plan wouldn't be a reality until at least another 4-5 years or next console generation.
If for some chance it becomes successful, it wouldn't take long for the other big companies to join on this new money making scheme.
http://kotaku.com/5639929/activision...game-cutscenes