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Even after the success of Iron Man, I think the general public has much more respect and recognition of the Captain America character. I think it would be weird even to someone who doesn't read comics, to see captain america in a subordinate role.
A lot of the emphasis in this arguement is being placed on the actors. But it doesn't matter how charming Robert Downey Jr. is. Nobody knew who Iron Man was before the movie. Now, to most people, he is that superhero the Downey Jr. played. But Captain America is a cultural icon, whose death in the comics made headlines around the world. Joe Quesada was even on the Colbert Report to speak about it.
Furthermore, it's not as if Captain America is being introduced for this movie. He has his own big budget summer blockbuster on the way, and it will be fresher in people's minds than Iron Man, when Avengers comes out.
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