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They also charge more for that content in store, and charge a monthly fee to help maintain the costs of running those servers and for patching the game.
That's what I'm getting at. How can you justify paying a monthly fee (you still ARE paying a monthly fee, regardless of if you don't do it constantly), but not just SLIGHTLY more (ONCE, no less, possibly twice if more content is released later) for some content and to help with the cost of maintaining such a game.
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