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He hasn't gone through a losing period yet. He started his career with a great showing against Angle, then a dominating feud with Jericho. Now he's arguably the most charasmatic guy in WWE. Plus if they use him like they have been lately, he could be one of the great faces of all time. He doesn't job left and right. He's a bad ass face who talks shit but unlike The Rock, he backs it up by winning all the time. That's how you make a superstar.
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