Stardust vs Jack Swagger didn't draw. Who would have thought.

R.I.P AEW. They just just sell the assets at this point.

Remember when Chris Jericho said AEW is "the cool place to be". Lol.

wwe sucks

"Look how scared WWE, running Great American Bash just so AND WE LOST!" ~ AEW Fanboys

Also "MUH DEMOS, COWBOY SHIT!"

"But, but, but what about the DVR numbers? That counts!"

AEW finally defeated it's #1 competitor, Guy's Grocery Games in 18-49

Flavortown found deceased


https://i.postimg.cc/13kn8wjS/Screen...3-14-20-PM.png

Makes sense NXT won again since neither show was going to drop this week with how loaded they were and too much ground for AEW to make up in that case.

AEW getting their usual demo numbers back just opens up more questions on what was it about last week that caused that huge drop to happen since now it doesn't seem to have been anything actually related to AEW or even NXT.

No surprise. I figured AEW would close the gap a little bit out of hardcore fan pity. People would have seen the ratings slaughter last week (a proper one, not a few thousand viewers) and tuned in to help them out. That goodwill is going to fade though. NXT just had to keep putting on less offensive content.

Chris Jericho vs. Orange Cassidy next week and no AEW Title match. I imagine that will hurt the hardcores’ patience with it.

There is never any rhyme or reason to the drops/gains of 100k or so viewers IMO. It never makes sense and is so random.

It’s not so random. Jericho and Cassidy trailed NXT by 300k viewers last week, haha.

Alvarez mentioned recently on the Observer forums that wasn't the actual cause for last week's drop once the segment breakdowns started to come in from Neilsen.

Simple reason is AEW's core is still way more violate than NXT which is why they are more like RAW and NXT is more like SD if you were to put their ratings in a graph form.

NXT's core is pretty much WWE's older audience and it takes a lot more for them to sway hard in either direction. Even if NXT didn't have WWE's older audience doing all the heavy lifting, they'd likely still have smaller waves in the graph than AEW.

Current theory going around for months is AEW audience in general is a lot more susceptible to outside factors which is why whenever something big happens in sports or news, they usually get hit harder since that is where their attention went to for that week.

Looking forward to the Chris Jericho vs Santino Marella main event next week

Because that 100,000 represents probably 20 nerds with a Nelson box.


OMG Jericho again going full MUH DEMOS!

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Here’s a lesson about television ratings kids. Last night <a href="https://twitter.com/AEWrestling?ref_src=twsrc%5Etfw">@AEWrestling</a> was NUMBER 6 in the 18-49 demo. To tv networks &amp; advertisers it’s the ONLY number that matters and we were up 31% in that area! So once again <a href="https://twitter.com/hashtag/AEWDynamite?src=hash&amp;ref_src=twsrc%5Etfw">#AEWDynamite</a> is the REAL winner in the Wed night ratings war! <a href="https://t.co/JzZU5X779t">pic.twitter.com/JzZU5X779t</a></p>&mdash; Chris Jericho (@IAmJericho) <a href="https://twitter.com/IAmJericho/status/1278800960618364931?ref_src=twsrc%5Etfw">July 2, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

What a joke Mark

Of course he'll say that. You make your parody of your genre the focus, you're going to become a parody of yourself. That is common sense. Meltzer and Alvarez aren't on the take, but they've got their reputations hinging on these guys knowing what the fuck they are doing, since this is basically "How to do wrestling with lessons learnt from the Observer and The Death of WCW."

The superior (using that word loosely) wrestling product is winning.

Love Jericho's passion, truly unmatched what a gift he has been to AEW and wrestling.

At what point does passion become shilling?

Him going full demos sounds pretty much exactly like most of the shills on Reddit.

Weren't you and Noid talking about how ratings are fake and don't mean anything when AEW was winning for like 95% of the other weeks

Yeah, just like I did five posts ago...

Seriously though, I never said they were fake. Just an insignificant metric because such a limited sample size simply cannot represent accurate data.

AND I was making fun of people getting hyped over 100,000 and Especially 20,000 in a specific demo, like Jericho did.

Yes, yes they were, primarily because they know absolutely jack shit about how actual ratings are calculated or what they mean to broadcasters or advertisers.

In fact, Jericho is 100% correct.

50+ viewers (and shows who have majority viewers who are majority 50+) are basically meaningless for advertisers because a huge % of them don't spend for shit, especially based on or because of advertising. After 18-49, 12-18 is the next best target demographic, but they have significantly less spending power and influence, and most of their actual spending power comes from their parents in 18-49 group.

That's why unless you have a HUGE number of 50+ viewers, even if you have more total viewers, you're going to rank significantly worse than the programs who may have less total viewers but a large % of them are age 18-49. That's why AEW beat WWE, and also why MTV, etc., beats Fox News, MSNBC, CNN, etc.

Actually, I know exactly how advertisers and tv execs view the numbers. In fact my argument has always been that it is a very archaic way of looking at it.

Nielsen's own estimates puts there being 120+ million households with tvs, representing 307+ million television watchers.

So out of 120+ million households, Nielsen uses roughly 40,000 Nelson boxes to obtain data, then apply their formula from 40,000 boxes to forecast what 307+ million people are watching, based on the average ages of people living in those 40,000 households.

If you use that, you are saying 1 box represents what 2999 other households are watching, or 0.0003% sample size.

The number of total viewers per household is a bit over 2.5 people, for 100,000 total viewers which would mean their estimates are based on 0.0008%, a bit better, but still not even a half of a half of 1%.

The 70,000 difference in viewers in the 18-49 age range stems from a difference of 21 boxes in households that have somebody that age.

Advertisers and TV execs and anybody else putting any substance whatsoever in what these numbers represent, the difference in viewing habits of 21 people, well like I said, tv ratings in 2020 mean jack shit.

The ratings aren't fake, but they aren't exactly reliable. Nielsen themselves cite a 10% margin of error on them. It's why AEW fanboys getting super-psyched by an alleged 7k win is fucking ridiculous. The only people who take the numbers that literally are AEW fans and Dave Meltzer.

Insert the Mitch Hedberg joke about 1 million people auditioning for American Idol. What an oddly specific number. You'd think it would be 1 million and 2 or something.

Yep, exactly this. NXT's "win" this week wasn't by any definitive margin. But it is nice cosmic justice to see the "technicalities' swap side to favor the better overall product.

Haha, you're just sore because all the criticisms about AEW are completely true.

Advertisers do care about older demos, you fucking git. 18-49 meant something once, but now advertisers have access to and are way more interested in more diverse information. In addition to that, the economic structure of demographics have surely shifted, as has the average age of the person who still has fucking cable. Never mind that younger people can be watching at people's houses that factor into other demos, and those demos can buy for other demos. Fuck's sake, man -- take Meltzer's dick out of your mouth. ;)

A lot of advertisers have moved to different mediums too, because appealing to 200,000 white 45 year olds on basic cable may not be the best way to really get your product out there these days.

Boom.

Turns out it's a marathon, not a sprint.

I’m sure they can change things around in editing, but the match order for AEW next week sounds HORRIBLE. They’ve basically set it up to lose viewers all throughout the show.

By the way, Q7 and Q8 of last week's show lost ~70k viewers overall, and Jericho and OC ended on ~548k viewers to NXT's 852k, which is even worse than they were initially suspected to have done. So much for "Nah, not them." Yah, yes them.

Other than the week SD was on FS1 this has to be their worst rating since going to FOX

Probably safe to blame the 4th of July


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SD - 1.776 million
RAW - 1.735 million
NXT - 792k
AEW - 748k

Wow. Last place.

R.I.P AEW

Maybe but more likely people just lost interest again in SD since its been mostly meaningless for a while now. Even last week's show didn't really do much to build real interest for this week's show.

Only ABC really suffered as bad this week while CBS and NBC improved. The latter wouldn't have been the case if it was holiday related.

If it wasn't for the heavy promoted Taker tribute stuff, last week's show probably would have been around 1.9 to 1.8 and making this week's drop a lot less severe.

Lol, tied for second best in the demo on 4th July weekend. “They did their worst number ever! They don’t mean anything!” When AEW falls out the bottom by >300k to their nearest competition, it’s because of outside factors, the news or some other mystery and Jericho has “passion” for shitting all over every demo they specifically lost in. :lol:

Can’t wait for Alvarez to speculate that everyone’s remote was broken last week, and they got automatically switched over to NXT and couldn’t change back.

Bryan Alvarez is a fucking saint!

Considering most of the programming on the networks was re-runs, SD only managing to tie for 2nd place and having those abysmal numbers is something not worth gloating over these days.

Even worse considering the recent news of FOX gutting a bunch of their sports programming due to high costs and poor ratings.

This battle between Smackdown and re-runs of Shark Tank and World of Dance is HOT!

If WWE wants to hit the target numbers FOX is expecting, a World of Dance x WWE crossover involving Fandango would do that trick.

Just need to pluck him away from NXT first regardless of any fit Triple H might throw over losing any star power there.

Get Vince back on commentary if you want ratings

BOOM SHAKALAKA!

I'm not even kidding, angry senile old man Vince on commentary would be incredible.

Oh, forgot to leave out the virus as an excuse for AEW whenever they tank. And they’re certainly doing well against such dynamic programming like the news and Guy Fieri.

Wrestling is in a hole. But it’s not just SmackDown that is shit. AEW is the drizzles. Jericho vs. David Arquette next week. At least SmackDown does have Daniel Bryan, Nakamura, Cesaro, Gulak, Styles, Morrison and Riddle doing way better shit than anything you see on Dynamite. It’s the best “main roster” show out there. And that’s not even praise. It should be properly good.